For this part of the evaluation we are comparing and analysing the different aspects of the ancillary products and the main video product for our A2 media coursework. The ancillary part of the course work consists of the album cover and advert that we have made promoting the band and the release of the album.
Our plan for designing the album cover and the advert was to link it with the band name Paper Crayons and to keep it simple so it did not look overcrowded. When researching other album/single covers, colour was a common theme, and there was always one thing that stood out on the album cover so audiences could be instantly drawn to it. Also there usually would be something on the album cover that would link back to the album name or the song name. For example, Take That’s album Circus demonstrated an image of the band on a tightrope an act that is associated with Circuses. This is why we chose the main aspect of the album cover as multi-coloured paper crayons so the audiences can relate to our album which is an important aspect of the ancillary products.
The comparison between our ancillary products and our main video product for our A2 media coursework is that there are a lot of colours. This was the main justification for why the Band’s name is Paper Crayon; every letter is a different colour and the colours match up with the crayons at the bottom of the Album cover and the Advert. These colours compare with the colours in the chorus of our music video as the background has flashing bright colours. Thus, the band Paper Crayons has a common theme running throughout the ancillary products and our video product for our A2 media coursework; when people think of Paper Crayons they are going to think of colours.
We managed to download two fonts “Yo La Tengo” and “Pastel” so that we could use them on our ancillary products. The reason why we chose “Pastel” is because the font looks like a crayon. This adds a really nice effect to both the advert and the album cover. Furthermore to keep with the crayon theme I added a Crayola box to the top right of the album cover so we could put bonus music video in it. The font type is probably the only contrast that the ancillary products have to the music video. We were unable to keep the “Pastel” and the “Yo La Tengo” font for the music video because Final Cut Express was unable to use downloadable fonts.
Ultimately, through the ancillary products the band developed a visual motif with the coloured crayons linking with the bands name "Paper Crayons". Also the music video developed a visual motif for the band in which it associated the band with lots of bright colours. This shows the effectiveness of the combination of the ancillary products and the album cover in creating a visual motif for the band and creating a professional look for Paper Crayons.
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